A Turn In Technology: The iPhone Launch

A Turn In Technology: The iPhone Launch



June 29, 2007, techies and businessmen were all lined up in order to be the first customers to purchase the Apples coveted iPhone. Some wondered whether it was the cost. For those who were there, it didn't matter.

It all started with the iPod. Nobody knew how influential the little gadget would be in the world of technology. Some were expecting the same from the iPhone. They claim that its launch is the start of a new revolution, therefore all the hype over it.

Apple has invested a lot of time and money on its new do-everything mobile phone that has a touch sensitive screen. It comes in third, after the Macintosh computer and the iPod music players, as the core business that is sure to make money for the company.

For those who have no techie vein in their body, trying to work the iPhone is a challenge. But for those who have been anticipating its release, holding it in their hands is like being a child in a candy store.

Before its release, the apple iPhone had began chatter, discussions and parodies on TV as well as in online forum boards. It was unveiled in January and since then, expectations for it have become another blockbuster project. It was a good move for the company because their stock rose 40 percent.

There are two models. The 4-gigabyte model can be bought for $499 whereas the 8 gigabyte version can be purchased for $599. However, the iPhone is only available for customers who have a two-year plan with Cingular. This is the phones exclusive carrier.

Before the year ends, Apple expects to boost its iPhone sales by improving the features and refining the models. This was what they did with iPod which generated record profits.

However, unlike their stab at music players, there is stiff competition for Apple when it comes to selling their mobile phones. This comes in the form of the well-established giants like Motorola Inc. and Nokia Corp.

Apple is fully aware that with the interest from the techie customers that are being generated, their sales will increase over time. The more publicity, they get, the more cash they will rake in. That is how the business works.

It helps that they were in the right place at the right time and in the right manner, they were able to contribute yet again another technological advance.

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